The idea of "Do Something Nice Day" reminds me of when I used to work at the Arkansas Democrat Gazette for their niche publication, Sync. There was always one co-worker who would come to our pitch meetings with a list of upcoming non-holidays such as "National Cupcake Day," "Dewey Decimal System Day," or "Do Something Nice Day." These days seemed and still seem a little silly, but as goes with most holidays the more you run with the traditions, the more fun the holiday tends to be. Or at least that's my take on it. Carve pumpkins even though you're 30 with no children. Make 6 pounds of baked mashed potatoes even though only 5 people, including yourself, will be eating Thanksgiving lunch with you. Mail out Holiday cards every year even when 75% of the people you send them to never use snail mail for anything but replying to their jury duty notice.
Such holiday fervor leads us here to this non holiday celebration at Dominique Ansel where the famous pastry chef partnered with Bailey's Chocolate Cherry to create a custom cookie shoot for "Do Something Nice Day." On Sunday, October 5, 2014, Bailey's took over the usual cookie shot line that happens daily at the bakery starting at 3pm until "sold out." The brand lavished the people waiting for their free Bailey's Chocolate Cherry cookie shot with gifts such as a free blowout or shave at a salon, a bracelet made to create jobs for women around the world without ready employment (1GD), catered snacks served on silver trays all while an a cappella group performed (Element), Dominique Ansel himself greeted everyone in line, and onlookers took just as many photos as though participating in the event.